Just think: Monogamy established itself thousands of years ago, when society was ruled by scarcity and resources and potential mates were in limited supply.
We're now living in a period of great (though unequally distributed) abundance where our basic needs are sufficiently met, and reproduction is a choice.
Most use the swipe-right-to-approve-someone mechanic. They’re typically free, and use filters and algorithms to do the work for you. Right now, Tinder seems to be sticking with its one-app-fits-all approach, and CEO Sean Rad told me it wasn’t focused on catering to niches.
And anytime you long for companionship or just another warm body, you can try your luck at the big singles bar that is the Internet. Joining each additional dating app has almost no added *cost*. Hence, the rise of Hinge for yuppies, The League for elitists, Bumble for shy guys, The Catch for wordsmiths, Meld for black professionals, Willow for those who care about personality not looks, Heavenly Sinful for those who want to get laid, Thaijoop for ladyboys (kathoey), Salad Match for health nuts, Uniform Dating for people in the armed forces, and the list goes on. The only preferences you can choose for who you see are age, distance, and gender.
Without the pressure of clocks ticking, it is much easier to take dating and love as it comes and not turn a date into a job interview.
What if they could invest that extra hour in cooking their favourite recipe or hitting the gym ahead of any potential date? Bernie, otherwise know as "Personal Dating Assistant AI", is a startup based out of Vancouver and aims to take the friction out of online dating.
This bot lets you write customizable messages introducing yourself to potential candidates, "sounding like you, not someone else".
Here’s my interview with Rad at Tech Crunch Disrupt SF 2014 where we discuss specialty dating apps and how Tinder has influenced the world.
But I think it’d be wise for Tinder parent company IAC to at least explore the idea of building its own Micro-Tinders, adding some more segmentation into its main app, or buying out specialty dating apps with strong growth and engagement.