This should be no surprise considering mobile is more convenient, and on-the-go. An app that has gained criticisms on both ends of the spectrum, but is incredibly profitable owing to the general public’s interest.
It has matched 12 million people in its two years of operations, but many say they are encouraging an undesirable attitude of choosing someone based on their looks. Paktor, a Singaporean mobile dating application launched in June 2013 and has since amassed 120,000 users there.
Falzone tells a story of a North Carolina woman who fell "totally in love" with a Massachusetts man she met online. Eventually, he encouraged her to sell her house, pack everything into a truck, and prepare herself and her two young children for a new life.Dating has transformed from the traditional “let’s meet up and have a coffee! Perhaps this is a good thing as it shaves time off having to physically meet someone and then decide whether you like them.But you might also miss some great catches with mobile dating.This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims."If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.