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You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. We need to hypnotize them so they don’t hear their phones ringing. How can we pull readers into our blog posts so they keep reading? In the past two years I’ve studied hundreds of blog post openings and I’ve found a simple 3-step formula that almost guarantees your opening paragraph will be hypnotic. A post about getting more blog traffic or living more frugally may be interesting the first time you read about it. You need to understand the problems he’s facing and you need to offer specific help to solve them.