Match, a unit of IAC/Inter Active Corp (IACI), is the leading company in the space.
It operates 45 brands, including Match.com, Ok Cupid and Tinder.
Straight women prefer them four times as much as the next most preferred style (messy) and gay men prefer them three times as much as the next most preferred style (undercut).
If you delve a little deeper into the online dating landscape, past your OKCupids and your Match.coms, you'll find a world where people are seeking and finding inmates, sugar daddies, and vampire hunters with the click of a mouse.
We’re fascinated by how much hair can help or hurt you, so we’ve conducted a study of single swipers to see what gets them swiping right to say “Hey” or left to say “Nay.” Brace yourselves: the dating world does not take kindly to redheads. Red-haired men are the most universally reviled creatures, with 62% of people attracted to men saying they think red hair is the worst.
To put that in perspective, the next most hated hair color is blonde, selected by a mere 16% of people attracted to men.
1 online dating community for cannabis lovers (420 is a code for the consumption of marijuana).
If you’re single and ready to mingle, you’re probably swiping left and right.